Mobile Research Conference 2010
Live from the MRC 2010: Our senior speakers agree: The rise of mobile research is unstoppable
London 8th March 2010: With a room of commercial researchers, the Mobile Marketing Association (MMA) and two highly respected academics specialising in the field of survey research, you might not expect there to be much agreement on the topic of mobile research.
Coca-Cola uses mobile research to capture real time brand touch points
London 2nd March 2010: Delegates at Globalpark’s forthcoming Mobile Research Conference in London will be among the first to hear findings from a groundbreaking research project that could be the answer to problems that have previously challenged market researchers. Heval Ceylan, Experience Director at MESH Planning, will take to the stage with Linda Neville, Portfolio Planner at Coca-Cola, to share findings from a mobile research project they worked on last year. Using a three-stage approach they set out to elicit responses in real-time. read more
Globalpark UK appoints Shoaib Oosman as Sales Director
Globalpark, a leading provider of panel, community and survey software announced today that Shoaib Oosman has joined as Sales Director in the UK. For the past eight years he has been running his own very successful interim management company, helping IT companies expand into new territories, build teams and develop their businesses through sustainable growth strategies…
Read the entire press releaseNokia seeks to understand ‘Brand love’ through mobile research
February 23, 2010: For centuries poets and songwriters have been trying to discover what makes us fall in love. With an even taller order, Sabine Stork, Senior Partner at Thinktank International Research, has been trying to get to the heart of what generates positive emotion towards brands. At Globalpark’s forthcoming Mobile Research Conference in London on March 8th and 9th Sabine will reveal…
Globalpark to premiere new mobile panel solution at upcoming Mobile Research Conference
February 16, 2010: Globalpark, a leading provider of panel, community and survey software, will introduce the first version of a new mobile panel solution at its annual Mobile Research Conference in London, March 8th.
Globalpark’s CEO Lorenz Gräf says: “What better venue to introduce our mobile panel solution than to an audience of mobile research experts from around the world?…”
Globalpark to premiere new mobile panel solution at upcoming Mobile Research Conference
February 16, 2010: Globalpark, a leading provider of panel, community and survey software, will introduce the first version of a new mobile panel solution at its annual Mobile Research Conference in London, March 8th.
Globalpark’s CEO Lorenz Gräf says: “What better venue to introduce our mobile panel solution than to an audience of mobile research experts from around the world?…”
Online panel reconnects SonyBMG to music fans – Quirk’s Cover Story
Globalpark customer SonyBMG is the featured cover story in the February 2010 Quirk’s Marketing Research Review. Titled “Friends or foes? The Internet vs. the music industry,” the article details how SonyBMG used the Web to reach a disappearing audience.Globalpark Goes Mobile, In More Ways Than One
January 18, 2010: Globalpark, a leading provider of panel, community and survey software, takes the concept of mobile research beyond pure data capture.
Mobile research has long been heralded as a way to reach otherwise unreachable audiences, with more immediate, in-the-moment feedback. Now, Globalpark introduces a new feature that allows researchers to activate and monitor survey projects using their mobile phone: EFS Mobile Access (view the video here).
Webinar: How MR Agencies Can Thrive in a Community-Driven World
In 2010, 60% of Fortune 1000 companies are expecting to have some form of online community for marketing use. What does this mean for you? A significant opportunity to get closer to your clients by helping them get closer to their customers!
As a researcher, you are uniquely positioned to provide your clients instant, on-demand access to customers, with the ability to monitor behavior and sentiment over time.
Globalpark exhibiting and speaking at the next TFM&A in London
On February 23-24, Globalpark will be exhibiting at the Technology for Marketing & Advertising event at Earls Court in London.
TFM&A is the UK’s only integrated marketing event and delivers all the latest industry insight, trends and developments as well as leading suppliers of data, CRM, digital and now direct solutions giving you the perfect blend for truly integrated marketing & advertising campaigns. On 23rd at 12:30, Alex Osbaldeston, Director of Client Service at Globalpark UK and Benita Hewitt, Executive Director of Christian Research, will be giving a Seminar at the event entitled “Beyond the hype: Using online communities for product research and development and enhanced consumer insight”. Visit us at stand number D36!
Click here for registration.
Don’t miss the 2010 Mobile Research Conference: March 8-9 in London
The opportunity: immediate, in the moment feedback, from otherwise unreachable audiences. The challenge: how? This one-of-a-kind event brings global experts together to share case studies and debate best practices.
Re:think 2010: The ARF 56th Annual Convention + Expo
Re:think draws the entire industry to discover, explore and challenge the latest knowledge driving advertising and marketing. Globalpark will exhibit in the special social media theater where we will also speak about building advocacy networks to drive word of mouth marketing, leveraging existing online and offline social networks.
Find out more on the Re:think 2010 site
Schedule a meeting with Globalpark to maximize your time at the event
For Nintendo, gamers matter
Nintendo uses the Globalpark platform as part of its relationship marketing strategy, to gain insights that drive customer loyalty and increase campaign effectiveness. Nearly 4 million customers across Europe were brought into a research panel community, leveraging Nintendo’s existing gamer website and integrating with CRM system data. The result? A cost-effective way to stay on top of customer actions and attitudes, for better products, services and strategies.
To Warner Music, music fans (from preschoolers to pensioners) matter
For Warner Music Group, the mantra Know Thy Customer extends from preschool pupils right up to pensioners. So they used Globalpark to bring more than 10,000 of these diverse customers together to share opinions and report behavior. To date, these customers have helped Warner Music evaluate songs, videos and CD covers before publication and analyze effectiveness of advertisements and retail outlets.
Learn more about how market research at Warner Music is conducted with EFS Panel.
To Daimler AG, employees, customers and quality matter
Daimler AG relies on Globalpark to gain insights to better manage the quality and design of its vehicles. They take a systematic approach to gathering vehicle information from employees as customers and thereby have an early indicator for any performance issues. The result? product and process innovation, and improved reputation (and revenue!) in the market.
To IDG, readers matter
IDG Business Media uses Globalpark’s Enterprise Feedback Suite to capture customer satisfaction information and gauge effectiveness of pending advertising campaigns. The results are then used by the company to continually optimize its publications in response to market demands, and drive programs that increase customer loyalty and reach.
Learn how market research at IDG uses EFS Survey to optimize its publications.